We Don't do Boring Knits.
Each piece spun with a little mischief and a lot of style, made for days when you want to look great without trying.
We do dopamine-drenched colour.
We do hues that feel like the golden embrace of autumn afternoons.
We do pieces so easy you’ll wonder if you’ve worn them three days in a row
(we won’t tell).
We’re here to keep your knitwear loud or effortless and ridiculously wearable.
ABOUT ALETE
Launched in 2025, ALETE THREADS was born from a love of timeless style and the joy of thoughtful details. Each piece is crafted from premium natural fibers, designed to feel effortless, wearable, and just a little unexpected.
Though a young brand, ALETE carries the knowledge and care of its founders and team - a “little sister” with big experience. Every stitch, every fabric choice reflects a commitment to quality, ethical production, and pieces that are made to be cherished.
BEHIND ALETE
Aleida Harger, founder and Creative Director of ALEGER - oversees the design and aesthetic vision for ALETE. Her background with international brands, particularly in the UK, has shaped ALETE’s approach - has left a strong mark on the design philosophy of ALETE - reflected in the refined yet playful details throughout the collection.
ALETE’s designs blend classic heritage craftsmanship with an innovative, urban edge; this contrast is central to Aleida’s approach, resulting in elevated, wearable pieces that combine style, comfort, and a distinctive sense of modern edge.
“I set out to infuse the ALETE collection with the same sense of passion and fearless design experimentation that sparked my journey when I launched my first brand just after graduating from fashion college - back when playing it safe wasn’t even on my radar. Of course, our team’s depth of experience means we can execute statement knitwear pieces that are impeccably constructed and beautifully crafted, but what excites me most is bringing that sense of fun and innovation into every design.”